Creator of LearnArtory
Muriel Girard-Périchon
Having lived in London for the past 20 years, Muriel is always searching for the next idea, the next project to bring to life, whether in her professional or personal life. Married and mother of 2 “young adults”, her professional experience both in France and the UK has always combined marketing and creativity.
Following several years as Marketing Director within major French groups, she co-founded and co-launched Black & Gold, a Consumer Branding, Digital, and Innovation agency, to great success.
In addition to her background in marketing consultancy, Muriel has enjoyed working as a volunteer for a French charity in London. There, she headed the Cultural Events’ Group and was responsible for organising and coordinating over 80 different events a year.
The idea of creating LearnArtory emerged from comments and feedbacks received over the years, such as:
- “I would love to attend a talk in English, but I am not sure I would understand everything…”
- “I would love to take part in a guided tour in French, but I never get the chance to practice the language and so fear I may be getting a little too rusty…”
From this, Muriel had the idea of combining language practice and cultural activities, with a particular emphasis on History and Art. Keenly motivated by the concept of actively associating Language with Culture, she sought the advice of professionals and was quickly able to gather a team ready to bring this project to life.
Floriane Périchon
Digital Marketing Coordinator
Floriane is a Digital and Social Media Engagement Manager with demonstrable experience in developing brands’ online identities and digital strategies. Enthusiastic and self-starting, she has been praised for her creativity, her resourcefulness, and her versatility in delivering high-quality online content.
Her professional experience in Communications and Digital Marketing has led her to work in three different countries (France, Chile, UK), in fields as diverse as real estate, pharmaceuticals, and the performing arts. This versatility ties in with her willingness to apply her skills to building a better world.
As of 2021, Floriane has been working as Digital Engagement Executive for WWF, developing the WWF-UK TikTok channel to foster brand recognition with young audiences as part of WWF’s wider youth engagement objectives. Not only did she build all the channel’s processes from scratch, she also successfully delivered 3 TikTok Hashtag Challenges and 4 LIVES, generating billions of views, as well as producing many viral videos – one of them reshared by Lewis Hamilton!
Alongside her work for WWF, Floriane is actively engaged in LearnArtory’s Digital Marketing strategy and communication after participating in the creation and foundation of LearnArtory, and has enjoyed applying her great knowledge, energy and enthusiasm to this project.
Our close partners
With a keen interest in all things artistic, from museums and art galleries to sculpture and architecture, music festivals and concert halls, Marguerite is eager to share ways of seeing, hearing, and perceiving the wonderful diversity of London’s heritage and developments.
Born in the UK to Canadian parents, she has spent her life in both countries as well as abroad – covering Asia, the Middle East, Europe, and Russia – always discovering and adapting to different people, places and traditions. She is bilingual in French and English and easily identifies with both cultures.
Her university studies in Toronto, Paris, and London (Courtauld Institute) have always focused on art, culture and society; it is in these fields that she feels she can offer the best. She has worked in the art world – museums and auction houses – for many years and acquired in parallel a diploma for teaching French as a foreign language.
In 2017, Marguerite qualified as London Blue Badge Guide. Since then, she has loved giving informed and entertaining tours in both French and English to children, teenagers, and adults alike!
Muriel was lucky enough to spend her childhood in Africa with her adventure-seeking parents, and then lived in some of the most exciting cities in the world: Paris, Hong-Kong, Tokyo, Madrid and of course London.
While taking her Master’s degree in art history at Christie’s she acquired a first-hand knowledge of art works. Add to this her long experience as a teacher of English literature and English as a foreign language and you’ll understand why she loves sharing her passion for London and its art, architecture and history.
Muriel is also an award-winning London Blue Badge Tourist Guide and is accredited to guide in English and in French. She loves to walk you round London as if it were an open book where William Shakespeare, Charles Dickens, Oscar Wilde and many others give you a nod at every corner. She is always happiest when she can share her London secrets: a small garden tucked away behind some old brick walls, a grand Georgian town house or the latest street art in London’s East End. Her live or virtual tours can transport you almost anywhere and never fail to make your English experience unforgettable.