Creator of LearnArtory
Muriel Girard-Périchon
Having lived in London for 22 years and now back living in France since 2023, Muriel is always searching for the next idea, the next project to bring to life, whether in her professional or personal life. Her professional experience both in France and the UK has always combined marketing and creativity.
Following several years as Marketing Director within major French groups, she co-founded and co-launched Black & Gold, a Consumer Branding, Digital, and Innovation agency, to great success.
In addition to her background in marketing consultancy, Muriel enjoyed working as a volunteer for a French charity in London. There, she headed the Cultural Events’ Group and was responsible for organising and coordinating over 80 different events a year.
The idea of creating LearnArtory emerged from comments and feedbacks received over the years, such as:
- “I would love to attend a talk in English, but I am not sure I would understand everything…”
- “I would love to take part in a guided tour in French, but I never get the chance to practice the language and so fear I may be getting a little too rusty…”
From this, Muriel had the idea of combining language practice and cultural activities, with a particular emphasis on History and Art. Keenly motivated by the concept of actively associating Language with Culture, she sought the advice of professionals and was quickly able to gather a team ready to bring this project to life.
Floriane Périchon
Digital Marketing Coordinator
Floriane is a freelance Social Media Video and Brand Specialist experienced in launching, developing, and optimising digital video strategies and brands’ online identities Enthusiastic and self-starting, she has been praised for her creativity, her resourcefulness, and her versatility in delivering high-quality online content, leading her to work in three different countries (France, Chile, UK), in fields as diverse as real estate, pharmaceuticals, and the performing arts.
Her career highlights her willingness to apply her skills to building a better world. Hence, Floriane worked for three years for WWF, first as Digital Engagement Executive before becoming Social Media Video Producer. Responsible for the full creation process for any and all WWF video content, Floriane set channel strategies for WWF’s TikTok, Instagram and YouTube to foster brand recognition and engagement from younger audiences. Totaling over 800 videos in three years, which generated over 45.8 millions views and producing many viral videos – one of them reshared by Lewis Hamilton!
Though Floriane left WWF in 2024 to pursue her dream of becoming an aerial circus artist, Floriane is actively engaged in LearnArtory’s Digital Marketing and Communication after participating in the creation and foundation of LearnArtory, and has enjoyed applying her great knowledge, energy and enthusiasm to this project.
Our close partners
Muriel was lucky enough to spend her childhood in Africa with her adventure-seeking parents, and then lived in some of the most exciting cities in the world: Paris, Hong-Kong, Tokyo, Madrid and of course London.
While taking her Master’s degree in art history at Christie’s she acquired a first-hand knowledge of art works. Add to this her long experience as a teacher of English literature and English as a foreign language and you’ll understand why she loves sharing her passion for London and its art, architecture and history.
Muriel is also an award-winning London Blue Badge Tourist Guide and is accredited to guide in English and in French. She loves to walk you round London as if it were an open book where William Shakespeare, Charles Dickens, Oscar Wilde and many others give you a nod at every corner. She is always happiest when she can share her London secrets: a small garden tucked away behind some old brick walls, a grand Georgian town house or the latest street art in London’s East End. Her live or virtual tours can transport you almost anywhere and never fail to make your English experience unforgettable.